[转载]A New Approach to Building Trust in E-Commerce Content

信息来源：Microsoft's Phishing Filter

The recent flurry of media coverage around identity theft and what is being called “the new scam of phishing,” in which online thieves attempt to use computers to gain illegal access to personal information, sometimes obscures the fact that these scams are not new but actually predate computers. In the pre-PC era (and sometimes even today), scam artists pretending to be bank employees or other similar seemingly trustworthy people would telephone unsuspecting consumers and convince some of them to give the caller private information, much to the consumer’s eventual dismay.